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It’s a long way to even 1,000 jobs. By the end of the year, the Nike Air Max 90 Pour Femme Fleur Lighthouse will have just 100 full-time employees, half of them engaged in manufacturing. This fall, Under Armour plans to offer a version of its 3D-printed shoe to the wider retail market; it will be manufactured in a New Hampshire facility that employs only about a dozen people.

Meanwhile, Plank will continue his agitations, Nike Blazer Basse Womens small and large, to support the entwined futures of Under Armour and the city of Baltimore. “It is really hard work, it’s really dangerous investing, it’s really costly, and it’s a really big deal—but I think it’s the right thing to do,” he says. “What I really want to do in life is to build the baddest brand on the planet. I would love to do that at the same time as anchoring it in a city that could really use a hug. It seems like Nike Air Max 2015 Femme such a waste for us not to take advantage of the momentum that Under Armour has right now.”

Recently, Plank was watching the morning news and noticed that the national stations showed the weather forecast for Washington and Philadelphia and New York, but not Baltimore. So he asked the Under Armour public-relations team to call up the networks to ask them to include Charm City, too. “It’s about making sure Baltimore isn’t forgotten about,” he says. “Getting us front of mind, putting us in that conversation. Everything we do is about elevating that brand.”

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