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|iPhone fans line up at the 5th Ave
NEW YORK Online vs. in line? That's the choice for those who want Apple's new iPhone 5 right away when 2017 Nike Air Max it is released Friday.
Ordering the device via the Web may mean a warmer, drier experience, but iPhone fanatics still have been lining up outside Apple's flagship New York City store since Thursday.
Their motivations are mixed. Of course, there's the desire to be among the first to nab the coveted gadget, which is thinner and has a faster processor than past versions. Friday.
But there are other underlying drivers for those queuing up 16 deep by early Tuesday afternoon as well as those who will wait in other Apple lines across the country.
Among them: the camaraderie of being with other iPhone fans; the opportunity to buy a product that can quickly be resold for a profit; and the chance to be a part of a novel and high profile happening.
"People complain bitterly about waiting in lines and yet gleefully stalk Nike shoes and Apple phone releases," says Kit Yarrow, a consumer psychologist at Golden Gate University. "Which really tells you that this is more of an event than anything else."
Jessica Mellow, 27, who has lined up since Thursday, says she's there for the unique experience, which she deems "urban iCamping."
"Most people would never get to do this," she says. "Most people would never want to do this. But to each their own."
The iPhone line phenomenon is unique in that folks are queuing up for a product they can easily buy online, says George Belch, chairman of San Diego State University's marketing department.
In other instances, people join long, snaking lines because that's the only way they can get a hot toy, concert tickets or student tickets to a sporting event, he says.
The payoff can be big for those who wait for the iPhone, he says. They not only get a new device, they also get to enjoy the process 2017 Nike Air Max of mingling with others who share their Apple passion, as well as the bragging Nike Air Max 2017 rights that come with sticking it out.
"It's a badge of honor," Belch says.
Those in the Manhattan line had many benefits in mind for their persistence.
Brooklyn resident Ky Jensen Stewart, who recently lost his job at an iPhone repair shop and is starting his own similar business, plans to buy two iPhone 5s the maximum purchase and sell both for a profit. Thursday, wants to check out the new phone's features to see how it will work with a social networking app he developed called Vibe. He's also using his time in line to promote the app.
Some in the line had their wait subsidized by tech companies. Brian Ceballo, 18, and Joseph Cruz, 19 Brooklyn residents who were holding down spots six and seven each donned bright orange shirts with the moniker Gazelle. Gazelle buys used cellphones, iPads, computers and other devices.
"The company is paying us to wear this stuff," says Cruz. The men each expect to receive a gift card that covers the cost of a 16 gigabyte iPhone 5 plus tax, which they figure will be more than $600 each.
Mellow, in spot three, also had her wait sponsored by Gazelle.
She, like many others in the line, chatted with curious tourists and posed for pictures.
"People call us crazy," she says. "And they might be right but at least we're having fun."
Within minutes of her saying that, Vimal Rajput and his wife, Malini, visiting New York City from Austin, shared Nike Air Max 2017 Black a different view.
"I don't know why you just wouldn't pre order," said Vimal. He pre ordered his phone early last Friday and hopes to receive it this Friday, if he's not affected by any Apple delays.