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MessagePosté le: Jeu 1 Sep - 08:19 (2016)    Sujet du message: Mats-Hummels-FC-Bayern-Munich-Jersey Répondre en citant

When it comes to be seen on the Internet , you need to have your presence felt in search engines. When Internet users want to find something, that's where they go, especially Google. Different search engines have different algorithms they use to give their users what they want, however, the way to achieve better rankings in their search queries is universal, it's all about your Search Engine Optimization - SEO.

SEO stands right behind its name, and that's exactly the use it has - it's purpose is to optimize your rankings on search engines (note that it's not only in Google) and get your website out there, into the general public, in order to give you some organic traffic and get things going. SEO can be done in two ways: White Hat SEO, and Black Hat SEO. One is good, and the other one is bad, respectively, but we'll get more into that.

Search Engine algorithms keep on being updated , and changing their components. It's well-known that some algorithms can have hundreds of components that determine whether or not a website is what their users are searching for. Obviously, all of the components and their influence in SEO are not public information - any Internet marketer who had this information would basically become a millionaire without a lot of effort, since he could dominate every possible niche. Nevertheless, some of the components are out there, search engines give us this information so we can give their users what they want, things like the content being original, having enough information on the website, the quality of the website, and so on. Taking this information, and the reason why they give us the information, we can understand that search engines want the best possible user experience, and so, we can take a few more conclusions.

White Hat SEO is based on this user experience. It's the way to do things right , and it is the right way to do them as well. Basically, the components of an algorithm can be considered the "questions" the search engine does to determine how the information on a website matches what people want to know in their searches, and White Hat SEO aims to answer these questions and giving users what they want. When it comes to search engines, the right way, is the way to do things. This is why we use White Hat SEO at Trice Web Development. We know that if the users are happy, search engines are happy, and so, we offer affordable SEO services from Toronto.

Black Hat SEO is the bad way to do SEO, in a certain way, it's cheating. Black Hat SEO aims to cheat search engines, and trick them into thinking a website has exactly what users are looking for, by answering the "questions" search engines ask, but not really providing the information that users want. Search engines are always looking out for this type of cheating , and most times, the cheaters get caught, and their websites get penalized as a consequence, and can ultimately be removed from the search results. Although search engines are always on top of Black Hat SEO techniques, they have been successful in the past, and they are part of the reason why algorithms keep on changing.

There is also a third type of SEO. It's named Gray Hat SEO. Gray Hat SEO does a little bit of both, it's directed towards user experience, but also at giving search engines what they want to see, so it would seem like the best of both worlds - on one hand you have content written for users, and on the other one, you have a website made for search engines. This is a fallacy, and Gray Hat SEO still gets penalties for trying to trick search engines in order to get better page rank. Adding to these penalties, users wouldn't get the best experience on these types of websites , increasing their rejection rate, and ultimately damaging their SEO. Basically, what search engines want, is content made for real people, not for their crawlers and their tools.

Since at Trice Web Development we only focus on White Hat SEO (we don't want your website to get penalized or hurt in any way), we will get a little more into it. Focusing on the user experience, it doesn't only mean that the website must have a lot of information, it does however mean that the information on that website is directed towards the users who will want to find it, giving them what they want. There is a saying around the Internet: "For Google, content is king", and it is a true statement. At Trice Web Development, we honor this and provide our clients with quality original content, meeting Google's requirements , while still maintaining an affordable price for our SEO service.

The looks and friendliness of your website are also important. If, for example, the website is just a white sheet of paper with a huge wall of information, it will not be well ranked in search queries, since it won't give the user the best experience possible - a website with proper web design and with better organization would have better SEO. This is why we also offer creative web design. Our Toronto web design team is made out of experienced professionals who know how to make your website look and still have a simple user friendly interface. If users like your website, search engines will surely follow, that's how things are done.

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MessagePosté le: Jeu 1 Sep - 08:19 (2016)    Sujet du message: Publicité

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